This is where you share your customers wearing or using your product or their testimonials. TOP TIP - Hate being photographed? You can always share images with half of you in, the back of you or your hands making your product! Say Hi, share a few fun facts about yourself. This is super important if you make your product as people will want to see this.
It is a great idea to showcase the person behind the brand but I suggest you don't do it all the time. TOP TIP - Be real! Don't shoehorn ethics in that you don't have - customers will see it a mile off! Whether this is being sustainable or caring for people's mental health - consumers want to know what you stand for. This is where you show your followers what is important to you, as a person and as a business.
Consider the questions that you are always asked and create content around the answers! TOP TIP - Keep it simple! I would suggest 5 tips max. This needs to be a focus for you, as it will showcase your knowledge leading to sales. This could be a series of images with a tip on each or adding the advice to the caption. This is where you share your expertise so that they trust you more. TOP TIP - Consider what your ideal customer wants to see - what will inspire them to buy from you. We find some people do this too much and forget to actually sell.so if this is you, read on and see what else you could be posting. You are not overly selling here, but simply sharing more about your brand. The idea is that you are creating an online magazine feel of your work and things that inspire you. This can be anything from inspirational product shots to places that you have been to. Here are the 6 types of content and ideas on what you can create for them. We find that most people we follow or work with, tend to focus on one over the other, so we suggest getting a good even mix There are 6 types of content I suggest you create on your grid.
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