The Ticketmaster partnership comes as a surprise, given Spotify’s historically close relationship with Songkick to provide concert listings within its service.
Users can opt in for early access to the emails. “By increasing the reach and putting recommendations directly in millions of fans’ inboxes, we think we can do much more,” claimed the company, while encouraging artists to drive more fans to follow their profiles on Spotify. Spotify says it will now start emailing gig recommendations to fans “in most markets” using the same data it’s been using to recommend concerts within its app based on the artists that a user follows. “Since concerts continue to be a key revenue stream for most artists, we’ve been applying our fan understanding and recommendation technology – the same ones that power experiences like Discover Weekly – to help drive additional touring revenue for artists,” it claimed on its Spotify Artists blog. The company is pitching the moves to artists as a way to generate more ticket sales from their streaming fanbases. Spotify is doubling down on its ticketing features, with plans to email concert recommendations to its users based on their listening habits, as well as a new partnership with Ticketmaster.
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